By creating a reservation pathway directly from Google search results, we can expect to attract more customers (San Giorgio).
Located a 3-minute walk from Odakyu Line Mukogaoka-Yuen Station, “San Giorgio” is a standalone Italian restaurant where you can enjoy authentic wood-fired pizza.
They introduced the reservation ledger Respo by AutoReserve (“Respo” below) in February 2024, and now, three months in, their number of online reservations has been steadily increasing.
We spoke with owner-chef Mr. Shinoda about the benefits of implementing the Respo reservation ledger and the ways they’ve devised to make the most of it in daily operations.
Creation date: 2024年5月24日
Update date: 2026年2月26日

Table of contents
A convenient system with zero referral fees that lets your customers make reservations 24 hours a day
— Could you tell me about your shop?
After training in Genoa, Italy, we opened in 2015. We bake our pizzas in a wood-fired oven imported directly from Naples and serve regional dishes from all over Italy. You can enjoy authentic Italian cuisine such as acqua pazza, made by simmering a whole fish.

— What kind of customers use your services?
We have many female customers. Most people make a reservation before coming to the restaurant, and the number of customers booking through AutoReserve is also increasing.
— Could you tell us how you came to implement the Respo reservation ledger?
In the past, we accepted reservations through our website, but due to system issues we sometimes couldn’t communicate properly with Gmail users, so we stopped taking reservations through that channel.
There was a time when we used reservation services from other companies’ gourmet websites, but since reservation fees were charged, we did not continue using them and mainly accepted reservations by phone.
We decided to introduce Respo’s reservation ledger because it’s a convenient service that lets customers make bookings whenever it suits them, and we can use it with zero referral fees.
Improve convenience by adding a booking link to your Google Business Profile
— After actually introducing the Respo reservation ledger, what kind of impact has it had on your store operations?
It’s only been two months since we introduced it, but the share of online reservations is steadily increasing.
Now that both phone reservations and online reservations are available, people who want to speak directly can call, and those who prefer to book at their own timing without worrying about the time of day can use online reservations. It’s great that this has increased the range of options for customers.
— Compared with other companies’ services, what makes the Respo reservation ledger so appealing?
I think it means being able to optimize for search engines like Google.
These days, I think more people choose restaurants by doing a Google search and checking the store information on Google Maps, rather than searching within gourmet sites. Since you can place an AutoReserve link in the reservation section of your Business Profile, it’s now possible for users to make a reservation right away from the Google search results.
Also, compared to the customers who come through gourmet websites that offer lots of discount coupons, my impression is that many of our guests visit us simply expecting to enjoy genuinely delicious food. As a restaurant, we’re very happy to have those kinds of customers come to us.

Use a clear cancellation policy to help prevent last-minute cancellations
— How is the cancellation policy set up?
For seat-only reservations, a cancellation fee of 2,000 yen (+ AutoReserve handling fee) will be charged starting 12 hours before the reserved date and time. Of course, this fee does not apply to customers who actually visit the restaurant.
— Why did you set this cancellation policy?
This is to prevent last-minute cancellations by people who have made reservations.
In addition, our shop uses both the reservation list we write down when taking bookings by phone and the Respo online reservation ledger that manages web bookings. This is also to ensure that reservations made through each method do not end up overlapping due to timing differences.
— There’s a question from the restaurant regarding a confirmation about your seating.
Yes. Our restaurant is a standalone house-style restaurant, and at the time we first introduced this system we were operating with just one person. For that reason, we include a note such as, “Due to staff shortages, the first-floor seating may not be available,” and ask for guests’ understanding in advance.
At the moment both the first-floor and second-floor seats are available, but it would really help us from an operational standpoint if customers could understand that this may change in the future should we face staff shortages.

We want to keep creating a shop that our customers will never get tired of visiting.
— Please tell us about your future plans for the shop.
In addition to our regular menu, we also offer seasonal dishes made with fresh, in-season ingredients sourced from the market. Our chilled pasta, served in summer, goes down smoothly and helps restore your appetite. We will continue working to create a restaurant that our customers never tire of, so that many different guests can enjoy their meals with us.
Store Information
San Giorgio
Address: 1893 Noborito, Tama Ward, Kawasaki City, Kanagawa Prefecture
Phone number: 044-380-2792
Store details:https://autoreserve.com/restaurants/SNboxDXLF9dduYx2fggP
Phone number: 044-380-2792
Store details:https://autoreserve.com/restaurants/SNboxDXLF9dduYx2fggP


